I unlock them.
I'm Raymond — I help small businesses across Edinburgh and Midlothian turn spreadsheets nobody trusts into dashboards that actually work.
📍 Penicuik, Scotland. Available remotely across the UK.
Not sure if I can help? Let's find out in 30 minutes - no pitch, no pressure.
See what I build - example dashboards using public datasets:
Why TrueNorth Data?
Most small businesses are sitting on more data than they know what to do with — and still making decisions from gut feel and spreadsheets nobody trusts.
I spent 21 years inside one of the UK's largest consumer businesses, the last five building the data pipelines, automation systems, and dashboards that ran national retail and workforce operations for Sky UK.
That's where I learned what good data infrastructure looks like - and what's missing in most small businesses.
26+ Hours Saved
Manual reporting cut per week at Sky
~15% Lift
Sales opportunity identification improved at Sky
21 Years
At Sky, spanning support to automation
What I Do
How we work together
Step 1 - Data Audit: £500 (was £700) Start here. I review your current data setup — spreadsheets, dashboards, reporting processes — and tell you exactly what's broken, what to automate, and what to fix first. Delivered as a clear written report within 5 days. No jargon. Most audits point to one or two things worth fixing properly. If yours does, I'll say so plainly in the report — including whether a live dashboard is the right next step. If it doesn't, you walk away with the report and nothing further to buy. Step 2 - Custom Dashboard: £650 (was £950) If your audit points to a dashboard, this is where it happens. I build you a live dashboard connected to your real data — revenue, customers, performance — updated automatically. Delivered within 7 days. Includes one round of revisions. Book this within 60 days of your audit and I'll take £150 off — I already know your systems, so the discovery work's done. Scope is agreed in writing before we start. Additional work beyond the agreed scope is quoted separately. Not sure which you need? Book a free 30-minute call and I'll tell you honestly. → Book a Free Discovery Call https://calendly.com/raymond-truenorth-data/30min
The Process
Simple. Fast. No technical knowledge required on your side.
Step 1: Book a free 30-minute discovery call
Tell me what's broken or what you need to see.
Step 2: Scope document and approval
I send a short scope document confirming exactly what I'll deliver and when. You approve and pay 50% upfront.
Step 3: I get to work
You hear from me every day. No silence, no surprises.
Step 4: I deliver your audit report or dashboard
You ask questions. I make it right.
Step 5: Final payment on delivery
Done.
Results That Speak for Themselves
Measurable outcomes delivered across planning and retail teams at Sky UK through targeted automation and data solutions.
Hours Saved/Week
Automated legacy reporting and planning processes, reducing manual effort across planning and retail teams.
Sales Opportunity Lift
Built bespoke automation tools to identify staffing gaps, improving store coverage and increasing sales opportunities.
Years in Role
Analytics & Automation Analyst at Sky, delivering end-to-end data systems and scalable technical solutions.
Who's Behind TrueNorth Data
21 years solving data problems at scale
Who I Am
I'm Raymond Pople — an analytics and automation specialist based in Scotland. After two decades at Sky UK, the last five as an Analytics & Automation Analyst, I've seen every flavour of messy data, broken reporting, and manual process imaginable.
What I Build
I built ETL pipelines, automated dashboards, forecasting tools, and workforce planning systems used by national retail and operations teams across the UK. My tech stack includes SQL, Python, BigQuery, Data Studio (previously Looker Studio), Power BI, and advanced Excel automation.
How I Work
What makes me different isn't the tools — it's the ability to sit with someone non-technical, understand what's actually broken, and come back with something that works for the people using it every day.
TrueNorth Data is my consultancy. Small enough to give you my full attention. Experienced enough to get it right first time.
Contact
Ready to stop guessing and start knowing?
Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about your data and whether I can help.
See what I build - example dashboards using public datasets:
Your data is hiding gaps that cost you money.